Wikia is the Social Universe for Fans, by Fans

100 Million Fans Strong and ranked a Top 10 Social Network by Nielsen, Wikia operates the world’s largest network of collaboratively published games, entertainment, and lifestyle content on the web.

Our knowledgeable and devoted fans create hundreds of wikias every day on a trusted and customizable platform designed to help people share what they know and love. 

Currently, we maintain over 370,000 wikias across virtually all aspects of popular culture: from console and mobile games, TV, music, and movies to sports, books, fashion, and current events.  Wikia's fan base continues to fuel consistent growth with over 1.5 billion global monthly page views from 223 countries in over 100 languages. Our traffic has grown consistently, 30% year over year on the web and 347% year over year on mobile, including downloads of our mobile applications, MyWikia App and Wikia Game Guides. Over 34% of Wikia's traffic comes exclusively from mobile visits.

Wikia Games is the top global game publisher on the Web today and is home to some of the largest console and mobile game communities and eSports events. The most popular communities include Elder Scrolls, Call of Duty, Mass Effect, Fallout, and RuneScape. Visitors to the Wikia Games hub can choose from more than 70,000 game wikias and over 3 million pages of gaming content. On average, this is over 4 million contributions per month devoted to Games. 

Wikia Entertainment, with over 32% year over year growth, is the ultimate hub for influential entertainment fans seeking to create and collaborate around deep, curated content on their favorite shows, movies, games, and more. This vertical includes hundreds of powerful fan communities passionate about Game of Thrones, Harry Potter, and The Hunger Games. Meanwhile, users maintain deep libraries like the Marvel Database and Music Lyrics communities. 

Beyond games and entertainment, Wikia Lifestyle has grown over 38% in page views and satisfies a diverse range of people and interests with comprehensive communities including books, news, and cultural topics for genealogy, sports, recipes, pop culture fashion -- even jobs in education.

Source: comScore, September 2013. Quantcast, September 2013

Our Mission

Wikia’s philosophy and publishing platform is designed to:

Unleash the power of knowledge as influence. The collaborative media movement shows us that many minds are better than one. Wikia provides a collaborative publishing platform on which everyone - really, everyone - can share their passion and knowledge on subjects that range from video games, movies, TV, and books to cars, cooking, crafts, education, and travel. By doing so, we both unleash the expert and satisfy the curiosity in everyone.

Enable personal and collective creativity. Our communities assemble on their own initiative and dwell as living and breathing entertainment destinations -- interconnected through a shared desire to create, collaborate, learn, and inform. We see collaboration intersect with influence around the idea that the more you learn, the more you have to share. That magnetic appeal makes our users inspiring people to be around and connect with -- and who doesn’t love to be inspired?

Distribute rich, original content. Collaboration is what makes Wikia’s content unique. The natural assembly of information by many different people satisfies a huge craving for deep, original, and quality content. Wikia fuels that growth with an open platform that attracts people who want to learn and share. Our site supports powerful search engine discovery and complementary curation tools for video, photo, text, quizzes, and more. Wikia contributors and readers return again and again for real, useful information -- visiting an average of 4.8 times per month to consume an average of eight pages each visit.

Our History

Wikia, Inc. began as the idea of Angela Beesley and Jimmy Wales, the creator of the free open-source encyclopedia, Wikipedia. Jimmy and Angela realized that there are many popular culture topics such as video games and entertainment, as well as lifestyle topics like sports, food/drink, travel, and more. While Wikia’s business is separate from Wikipedia, the two share MediaWiki technology. Wikia, Inc. was officially founded as a platform for collaborative media publishing in 2006 and continues to operate independently from Wikipedia to this day. Headquartered in San Francisco with offices in Los Angeles, New York, London, Cologne, and Poznan, Poland, and with more than 200 employees worldwide, Wikia continues to improve its collaborative publishing experience based on the feedback of its global member base. In the past year, Wikia has rolled out new features like related videos, a new mobile skin, and stand-alone video game guides to further enhance communities and content.

Infinite and Interconnected

Fractal.png In case you’re wondering about the creative on our pages - you know, all of the dots and lines? - it’s our way of representing the infinite potential of collaborative content being created on Wikia. The dots are nodes of content and people. They are woven together by lines to represent connections and sharing. The colors convey the wide variety of topics. We call it our fractal.

It’s community first at Wikia, but if you’re curious, meet our executive team:

Craig Palmer CEO

Wikia’s Chief Executive Officer, Craig Palmer is leading the web’s largest network of collaboratively published entertainment, gaming, and lifestyle content into its next phase, with an emphasis on expanding efficient processes and rapidly scaling Wikia’s community, marketing reach, and revenue.

Craig has more than 25 years of industry experience, leading several diverse companies to success. Most recently, he was the President and CEO of Gracenote, a digital media pioneer whose content and technology is embedded in almost all top digital media brands.

During Craig’s eight years of leadership, Gracenote enjoyed a dramatic increase in revenue, employee growth, international scope, and industry footprint. The company was purchased by Sony in 2008 for $260 million. Prior to Gracenote, Craig helped lead Aspect Development, a market-leading supply chain management company, through an IPO and eventual sale for over $9 billion in 2000 – at that time, the largest software sale in history.

Bob Huseby Senior Vice President

Bob Huseby is Senior Vice President and Publisher at Wikia, managing International Advertising Sales and Business Development.

Bob connects consumer brands with the Wikia community, helping marketers engage with the site’s 100 million global unique visitors per month.

Prior to joining Wikia in 2009, Bob was the Senior Vice President and Publisher at IDG Entertainment (IDGE), where he oversaw all print and online business operations including advertising sales, audience and business development, circulation and marketing for GamePro magazine and the IDGE Online Network. Previously, Bob was the Vice President of Advertising Sales at GameDAILY, a video game content syndication company, later acquired by AOL. His twenty years of media and publishing experience include executive and senior sales management positions at LookSmart, Dialpad Communications, and CNET Networks, where Bob got his start in the games industry working with

Owen Adams Vice President of Product

Owen Adams is Wikia's Vice President of Product. In his role, Owen and his team define and execute a product vision that allows the most influential fan base on the Web to connect and collaborate around the topics they are most passionate about, often in partnership with official brands and increasingly for syndication to mobile.

Prior to joining Wikia, Owen led UX and product discovery at BitTorrent. He built a team and defined the strategy for UX excellence across a line of products that serve over 170 million monthly active users. Owen was also responsible for exploring new products to leverage BitTorrent technology and provide more efficient ways for people to engage with content on the Web. Earlier in his career, Owen led product management and UX for Kodak Gallery (formerly Ofoto), helping to lead a turnaround that resulted in a sale to Shutterfly. Owen started his career at Intuit, holding various roles in product management, UX and operations.

Mike Schwartz Senior Vice President
of Engineering and Operations

Mike Schwartz is Wikia’s Senior Vice President of Engineering and Operations.

Mike’s technical leadership has enabled the site’s dramatic growth by improving the site’s performance and functionality – providing Wikia users with a unique collaborative web experience.

Mike has more than 25 years of experience with Silicon Valley start-ups in technical and leadership roles. He has worked on several large-scale web sites including Infoseek, TypePad, and BigTent, and he’s led large-scale automation and infrastructure projects at Opsware, Elemental Security, MokaFive, and other companies. Mike was also part of the development teams at web innovators Metaphor, GO and Sun.

Jennifer Betka Senior Vice President of Marketing

Jennifer Betka is Wikia's Senior Vice President of Marketing.

Jennifer leads Wikia’s effort to broaden brand awareness and expand the company’s portfolio of media content sites. At Wikia, Jennifer is helping to define an audience of next generation editors and collaborative curation techniques that will shape the way people create and consume content.

Jennifer has a successful track record of conceptualizing and executing large-scale integrated marketing campaigns for music, sports, and entertainment fan communities as well as driving revenue for multi-brand media portfolios. She’s built brands and expanded market presence for leading media companies including AOL, Time Warner, Veoh, SIRIUS XM, and the LA Times.

Bud Austin Chief Financial Officer

Bud Austin is the Interim Chief Financial Officer at Wikia.

Bud is responsible for overseeing Wikia’s financial affairs, including establishing policies and procedures to encourage scalable growth, managing financial reporting, and assisting the management team in setting strategic goals and objectives.

At Kranz & Associates, Bud has managed and directed the financial and administrative affairs of many early-stage technology companies, from initial funding to IPO. Over the past 15 years, he has helped raise more than $100 million in capital for many start-up businesses, including Preview Systems, Gracenote, Hyperic Corporation, SocialText, Inc., and

Press/Latest News

Social networking site Wikia courts brands with new studio
April 2014 - Yahoo Finance

Talk Smack on ESPN, Yoda Does: 'This is Madness' Returns
March 2014 - Mashable

ReedPOP & Wikia launch C2E2 Crown Championships of Cosplay
February 2014 - Comic Book Resources

Middle-earth: Shadow of Mordor's 'Palantir' app listens while you play
January 2014 - Joystiq

Warner Bros. taps Wikia for Middle-earth video game community
December 2013 - LA Times

Interview with Wikia and the Masters of Animanga
October 2013 - Anime News Network

Wikia SVP Betka Positions The Company's Ad, Social Platform
October 2013 - MediaPost

Wikia’s The Masters of Animanga
October 2013 - Bleeding Cool News

NYCC: Manga artists, online fans team up for Wikia writing project
October 2013 - LA Times, Hero Complex

THEATRICS.COM Launches Two New Fan Powered Interactive Shows
October 2013

Welcome to the Rotten Tomatoes TV Zone -- Episode recaps provided by our friends at Wikia
September 2013 - Rotten Tomatoes

Crunchyroll: Exclusive Masters of Animanga Project Reveals Sinichi-Hiromotos Contribution
September 2013 - Crunchyroll

For press inquiries, please email Rachel Carr.

Investors Inc.
Bessemer Venture Partners
Institutional Venture Partners

Angel Investors

Marc Andreessen
Ron Conway
Reed Hastings
Joichi Ito
Mitch Kapor
Josh Kopelman
Omidyar Network
Gil Penchina

Location & Contact

Our San Francisco office is located at:
500 3rd St, Suite 405
San Francisco, CA 94107

To contact a member of Wikia staff, please use the Contact Page.