Contact: Ana Yoerg, Wikia Inc. (415) 724-2551 ana@wikia-inc.com

"WIKI 2.0" DEBUTS AT DIGITAL HOLLYWOOD

Wikia Co-Founder Jimmy Wales Announces Next Generation of Collaborative Publishing

NEW YORK, NY and SAN FRANCISCO, CA - November 10, 2010 - By combining the best features of the social web —personalization, sharing, and easy contribution— with the collaborative publishing tools used by Wikipedia, Wikia has made creating and editing a wiki simple, quick and fun.

Wikis have always been a place for groups to create and share high quality content. But the new Wikia adds a distinctive social layer, including:

• Integration of social tools to let users share their edits and contributions with friends
• Highlighting of top editors so readers can see who created the content and learn more about them
• Surfacing photos and videos more broadly on content pages and including images in search results
• Radically improved content editing via a new, easy to use, visual editor
• Activity modules such as real-time streams, polls, top 10 lists, and achievement badges
• New opportunities for brands to get involved in the conversation with their fans

Wikia, which has gathered over 2 million registered users since its launch in 2004, has been the go-to place for tech-savvy, hardcore fans of video games, TV shows and movies to share their deep knowledge on these niche topics. Fallout and Halo fans catalog and share trade secrets on character builds and in-game items, while Star Wars and Lost viewers speculate on and document hidden messages in each episode.

“With emerging topics like Vintage Dress Patterns, Japanese Recipes and Genealogy, we needed to re-invent wikis to be simple and easy for all. And in just the first few weeks since introducing it on the site, we’ve seen a 500% increase in people wanting to create a new wiki and a double digit increase in viewers due to increased social sharing," says Gil Penchina, Wikia’s CEO.

“There’s a whole social aspect to this,” explains Jimmy Wales, co-founder and chairman. “That’s what’s enabled us to be so huge. We didn’t get there by having a top-down process, but rather by embracing and empowering the community to write what they want to write about, to allow them to create content and communities around the things they love.

Event Info

Date: November 10

Time: 8:15am

Location: Lighthouse Conference Center, 59th and Lexington, New York NY

Interviews: To schedule interviews with Jimmy Wales or Wikia executives about Wiki 2.0, please contact Ana Yoerg at ana@wikia-inc.com.

About Wikia

Wikia is the definitive place for people to collaboratively pursue their interests and share their knowledge on the web. Using Wikia, anyone can form new communities around any subject they love or participate in over 160,000 existing communities by reading or contributing new content. With more than four million pages of rich content, Wikia’s communities are the most authoritative information about any topic on the Internet. Launched in 2004 by co-founders Jimmy Wales and Angela Beesley, Wikia attracts more than 35 million global unique visitors per month and is a Top 100 Internet site according to Quantcast.

Relevant Links

Wikia Website: www.wikia.com

Wikia Datasheet: http://bit.ly/about-wikia

Video: http://www.wikia.com/go

Jimmy Wales on Twitter: http://twitter.com/jimmy_wales

Wikia on Twitter http://twitter.com/wikia