Wikia.com Expands into Germany with Strategic Partnership Through IDG Entertainment Media GmbH
IDG Entertainment Media Earns Exclusive Marketing of Wikia.de Wikia Opens New Regional Offices in Cologne, Germany
San Francisco – August 4, 2012 – Wikia, the collaborative media company that is home to some of the largest communities on the Web, today announced they have signed a strategic partnership with IDG Entertainment Media GmbH to lead Wikia’s expansion into Germany. The Munich-‐ based media company IDG will be exclusively responsible for marketing of Wikia.de’s entire collection of German-‐language community generated content of more than 12,000 community platforms and wikis. Along with the strategic marketing partnership, Wikia has also established offices in Cologne, Germany, responsible for the syndication of professional content produced by the editorial teams of the IDG media brands GameStar and GamePro through Wikia.de pages.
“The breadth and quality of Wikia content is impressive. In US gaming segment, the website is playing in the same league as leading sites such as GameSpot and IGN. The future belongs to Wikia which is a strong and global brand,” says a confident André Horn, Executive Board Member of IDG Entertainment Media GmbH. “We are thrilled about this close-‐knit partnership and the possibilities it opens up for both parties to achieve even stronger growth on the German-‐speaking market together.”
Wikia has become the world’s largest online network of content generated and shared by its users. Wikia numbers more than 250,000 wikis, focused on video game, entertainment and lifestyle topics. In June, Wikia’s global traffic has reached over 50.5M unique visitors with over 861M page views. Wikia Entertainment is currently one of the world’s fastest-‐growing entertainment portals on the Internet, while Wikia Gaming, with more than 65,000 game wikis and 254M page views a moth, makes Wikia the leading publisher of gaming content on the web.
“After positioning ourselves successfully in the US market, we are now aiming to continue our success story across Europe, and in particular, Germany,” says Wikia CEO Craig Palmer. “Expansion into the important German-‐speaking world is the next logical step for the further and sustained growth of Wikia’s community and reach. With the exclusive marketing of our services in the hands of our partner IDG and the professional expertise of the GameStar and GamePro editorial teams to draw on, this partnership offers us ideal conditions in which to achieve our goals.”
Wikia is a trusted collaborative media platform. It is the definitive place for people to contribute to the assembly of original bodies of multi-‐media content around subjects they know and love.
Using Wikia, anyone can form new communities around any subject or participate in over 250,000 existing communities by reading or contributing new content. With over 20 million pages of rich content, Wikia’s communities are the most authoritative information about any topic on the Internet.
Wikia’s video game vertical (www.wikia.com/videogames) is a leading video-‐game focused network on the Web. Its entertainment vertical (www.wikia.com/entertainment ) is the fastest growing US entertainment destination around the world. Lifestyle (www.wikia.com/lifestyle) interest is the fastest growing collection of content on Wikia today.
Launched as Wikia in 2006 by founders Jimmy Wales and Angela Beesley, Wikia attracts more than 50 million global unique visitors per month and is ranked a Top 50 Internet site according to Quantcast.
For more information, please visit www.wikia.com and www.wikia.de.
About IDG Entertainment Media GmbH:
IDG Communications Media AG in Munich is a subsidiary of the world's leading technology media, events and research company International Data Group (IDG) in Boston. In Germany, IDG operates as a full-‐service provider for the ICT industry, specializing in media, corporate services, events and extensive data pools for customer-‐specific target groups. The group includes IDG Business Media GmbH, IDG Tech Media GmbH, IDG Entertainment Media GmbH, IDG TechNetwork GmbH and the market research institute IDC Central Europe GmbH, all of them independent companies. The company’s portfolio, encompassing media brands such as PC-‐WELT, GameStar, GamePro, Macwelt, iPhoneWelt, iPadWelt and Making Games, as well as COMPUTERWOCHE, CIO und ChannelPartner, occupies a unique position in the German IT media segment. On the Internet, IDG is one of the leading players on the strength of its media brands, its corporate website and also the lead generating platform www.central-‐IT.de, the webzine for technology-‐oriented IT experts TecChannel.de and the hitherto sole online advertising network for the technology sector in Germany, IDG TechNetwork, and the semantic news search engine relevANTS.de The diverse potential combinations of media brands and their theme-‐based web communities with congresses and conferences, as well as corporate services related to individual, cross-‐media solutions all make IDG one of the most significant communication partners for highly specialized target groups in the ICT industry.
Media Contact for Wikia: Matt Clark/Courtney Greenberg DKC Public Relations, Marketing & Government Affairs (212) 685-‐4300 Matt_clark@dkcnews.com/Courtney_greenberg@dkcnews.com
Media Contact for IDG: Philipp Senkbeil Director OnlineWelten Network Phone: 089 / 360 86 701 E-‐mail: firstname.lastname@example.org,