Integrated Creative Marketing
Wikia - creating communities
| English: Started 9 January, 2008 by Marcus-e. Let's talk... "Cre8e Wiki" invites all to to share ideas, thoughts and experience on Integrated Creative Marketing (ICM). ICM is a creative, human and business discipline. ICM is the art of defragmenting these divisions to ensure brands are appropriately present and effectively communicating in a way that adds value. Fragmentation is painful and costly. Any significant steps towards integration makes everything work better. ICM is therefore fundamentally positive and healthy for business. It is positive in attitude, and it is positive in its results. |
